Analyze Search Query Performance with Claude
Stop paying $3 a click for keywords you should be ranking for organically. Discover exactly where your ad spend is masking bad SEO.
The VLOOKUP nightmare
Amazon's Search Query Performance (SQP) report is a goldmine. It gives you the actual, true search volume and your brand's exact market share for specific terms. But the raw CSV is huge, clunky, and almost impossible to cross-reference with your Advertising reports manually.
Doing this in Excel means downloading 50,000 rows, matching messy search terms, and writing VLOOKUPs that break the second Amazon changes a column header. So most sellers just ignore the data.
The "Aha!" Moment
We don't want spreadsheets. We want answers. By dumping both raw CSVs directly into Claude and applying a strict financial filter—"Show me terms where my Brand Share is <5%, but my Ad Spend is >$50"—we instantly isolate the exact phrases where we are "renting" traffic that we could own for free.
What the output looks like
Claude will merge the datasets and give you a perfectly clean markdown table, completely bypassing Excel.
Here is the cross-reference of your SQP and STR reports. I filtered for terms with >$50 Ad Spend and <5% Brand Share:
| Search Term | Search Volume | Brand Share | Ad Spend |
|---|---|---|---|
| workout earbuds noise cancelling | 45,200 | 1.2% | $412.50 |
| gym headphones red | 18,950 | 0.8% | $185.00 |
| sweatproof wireless | 12,100 | 2.4% | $92.25 |
Action Plan:
- "workout earbuds noise cancelling" - You spent $412 here with only 1.2% organic share. Add this exact phrase to the start of Bullet 2.
- "gym headphones red" - Consider adding "red" to your Backend Search Terms if it breaks title readability.
How to run this yourself
Export the SQP Report
In Seller Central, go to Brands > Brand Analytics > Search Query Performance. Select your ASIN, filter for the last 30 days, and export the CSV. Do not modify the file.
Export your Ad Spend (STR)
Go to the Advertising Console > Measurement & Reporting > Sponsored Ads Reports. Create a Search Term report for the exact same 30-day window. Export the CSV.
Run the Prompt in Claude
Download the prompt file below. Open Claude, attach both raw CSV files, paste the prompt, and hit enter.
Claude Prompt: The SQP Cross-Reference
Download the exact instructions and formatting rules as a text file, ready to paste directly into Claude.
Tired of downloading CSVs?
Running this prompt in Claude is incredible the first time you do it. The fourth time? Downloading huge files, making sure the date ranges match, and manually pasting copy updates into Seller Central gets extremely tedious.
With Clair, you don't download anything. You just drop a task in plain English:
Clair queries the SP-API directly, Leo drafts the byte-perfect rewrite, and Luca pushes the update to Amazon—all while setting up a 14-day safety monitor on your organic rank.
See how the SEO crew worksLet's build from here
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