Updates & Insights
The latest from Clair
Product updates, operational strategies, and engineering insights on building the ultimate tool for Amazon sellers.
June 2, 2026
Best Amazon PPC Software in 2026 (Bid Tools vs. Autonomous Agents)
Most "best Amazon PPC software" lists just rank features. The real question: how much of the bid work does the tool do, and do you stay in control?
May 26, 2026
How to Analyze an Amazon Search Term Report: A Step-by-Step Playbook
An Amazon search term report is three different jobs stacked into one spreadsheet: waste control, winner harvesting, and pattern detection. Treating them as one is why weekly PPC review feels like drowning. Here is how to separate them — and how Clair runs each one.
May 24, 2026
Amazon PPC Management Is Not a Weekly Task Anymore
Amazon PPC management is no longer a weekly reporting task. Campaigns move daily. CPCs drift, conversion rates change, budgets leak, and search terms decay. The new workflow is always-on monitoring with human-approved actions.
April 22, 2026
Reverse Engineering COSMO
Amazon's search doesn't match keywords to products anymore. It matches reasons to products. We read the paper and reverse-engineered the algorithm so you can optimize your listings for it.
April 22, 2026
A Claude Skill for Branded Listing Images
We built an open-source Claude skill that creates one-shot, perfectly branded Amazon listing images from a simple product photo.